Instead of trying to sell a product or a service directly, with content marketing you share interesting material related to your product or service such as videos, blogs, and social media posts that attract more people to your site and keep them coming back to read whatever you post. While they are on your site reading the material, your hope is that they would also look at what you are selling. This type of marketing does more than create, distribute, and share information in order to engage audiences, generate leads, and improve branding. With a strategic approach, you can have potential customers returning to your website to learn more and more and more. For example, here's a blog to read:
